There’s a lot more to Search Engine Optimization (SEO) than just keywords, links and content generation. In fact, there’s always something that you can do every day to improve your website and get your business seen by more potential customers.
Here are five more advanced tricks to help aid your website’s SEO performance:
Develop A Partnership With Another Company
Most SEO happens online…but not all of it. It can be a valuable SEO and overall company strategy to “make friends” with other small businesses around you. If there’s a business not in your competitive market that might have customers that would be interested in your business, reach out to them! Set up a lunch to talk about what you’re thinking of and how both businesses could benefit. Once you’ve established something, exchange pieces of content on each other’s sites that have a link back to your respective websites. It’s a win-win for both of you!
Add A Video To Your Site
One of the most under-appreciated aspects of SEO is the time that users spend on your site. That stat actually factors into how well your pages rank! Getting an engaging video on your site will not only increase the time your customers stay on the page, but studies have also shown that conversions increase when video is used. A good way to start is to film a simple, 30 second “look-into-the-camera” video explaining who you are, what your company does, and what you can offer that others can’t.