5 More Advanced SEO Tricks You’ve Never Heard Of

There’s a lot more to Search Engine Optimization (SEO) than just keywords, links and content generation. In fact, there’s always something that you can do every day to improve your website and get your business seen by more potential customers.

Here are five more advanced tricks to help aid your website’s SEO performance:

Develop A Partnership With Another Company
Most SEO happens online…but not all of it. It can be a valuable SEO and overall company strategy to “make friends” with other small businesses around you. If there’s a business not in your competitive market that might have customers that would be interested in your business, reach out to them! Set up a lunch to talk about what you’re thinking of and how both businesses could benefit. Once you’ve established something, exchange pieces of content on each other’s sites that have a link back to your respective websites. It’s a win-win for both of you!

Add A Video To Your Site
One of the most under-appreciated aspects of SEO is the time that users spend on your site. That stat actually factors into how well your pages rank! Getting an engaging video on your site will not only increase the time your customers stay on the page, but studies have also shown that conversions increase when video is used. A good way to start is to film a simple, 30 second “look-into-the-camera” video explaining who you are, what your company does, and what you can offer that others can’t.

Follow these tips so that your video is set up for maximum SEO benefit, and get filming!
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Selecting Best Keywords to Target

Keyword research is most important part of any SEO campaign. Select wrong keywords to target and your entire SEO campaign will result in nothing but loss of time and efforts. Choosing the wrong keywords will force you to re-work your pages for new keywords and wait for the search engines to re-crawl your site. For this reason, a few hours trying to pick the right keywords is time well spent?
To start, take a look at your pages. Look at them carefully and write down the words and phrases that best define your site. Try to build a list of two or three word phrases using free keyword research tools like Google Adwords Keyword Tool. Once you have developed this list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).